Digital nugget substitution platform Crypto.com will be prominently featured in football game matches during Italy'southward Lega Serie A contest as part of a partnership with the league.

In a Thursday proclamation, Lega Serie A said Crypto.com was going to be presenting cardinal circulate moments for the Italian football contest "where technology enhances the match." Specifically, the platform has formed a multi-twelvemonth partnership to assistance present the series' "goal of the month," every bit well equally broadcast moments using video playback to judge fouls and whether goals are legitimate.

Crypto.com sponsored Lega Serie A in the Coppa Italia football cup in May, when it launched a nonfungible token, or NFT, offering for the event. The exchange said it planned to release more collections of NFTs equally a result of the new partnership.

According to Lega Serie A CEO Luigi De Siervo, the aim is "to bring fans closer through technology and innovation." He hinted the league would be revealing more than commercial and marketing initiatives in the coming months to encourage fan appointment.

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Crypto and blockchain firms have made a rapid expansion into sports this year as many exchanges have announced partnerships with apprentice and professional teams. In July, Crypto.com appear a 10-twelvemonth $175-million partnership with the Ultimate Fighting Title, allowing its brand to appear on gear and vesture. The platform has also inked a bargain with Formula 1 every bit the racing serial' official cryptocurrency sponsor and NFT partner.